TOP 5 STEPS (and 1 Leap) to success on the Web

It's true that 78% of Internet users research a product or service on the Internet before buying it (Pew Internet and American Life Project). Is your website effectively communicating to them?

I have examined over a thousand websites, and through my research I have discovered that regardless of your business, if you have a website and you want results, you must follow the 5 steaps...1 Leap rule to achieve results from your online marketing efforts;

1. Be Found; you could have the best-looking website on the Internet, but if no one knows it is out there, you cannot put it to work for you.

2. Be Attractive; your marketing collateral must mirror the excellence of your offering!

3. Define the Benefits; tell the user right away why they should continue surfing through your website.

4. Make them Take Action; be ready for when the user is ready to make a buying decision, CTA (call-to-action) everywhere.

5. Measure your Results; you need to know if your efforts are creating returns, be sure that you have a robust web tracking system.

The Leap; commit and give an hour each day to the success of your website

The Top 5 Steps to marketing your business online; simple as that for an effect web presence for your business. Call me today to learn how your business measures up to the Top 5 Steps (and 1 Leap) rule; 312.315.6011.